Reaching the Outside: Ardenweave in the Press
Maude Rhodes's shop advertised within the Arden community and had regular spots in "Arden Leaves," a community news pamphlet printed in the print shop. Prices advertised within the community were notable lower than those listed for outward-bound materials.
Advertisements and coverage of Maude Rhodes's fashions are also present in publications with wider distributions, indicating that her shop reached significant enough production levels for its products to be sold in major surrounding cities.
A page from the January 17th, 1920 issue of Dry Goods Economist contains detailed coverage of Maude’s products and an exciting mention that they were to be shown at an upcoming fashion show at the Astor Ballroom in New York City:
Mentions of Maude Rhodes and her weave shop also abound in later 1920s issues of Wilmington’s The Evening Journal, where a local style column, “Shopping Around Town with Helen,” was remarkably eager to promote the Arden Weavers and the work of Maude Rhodes, who by then was no longer leading the business:
The Maude Rhodes Weaving Shop's presence in publications both within and outside the Arden community suggests that some force within the Maude Rhodes Weaving Shop may have been orchestrating an ambitious marketing effort for the business.